CEO, Emaar Entertainment
Zeina Dagher joined Emaar in 2009 as Assistant Manager – Marketing and Group Sales for Burj Khalifa. Having pursued her MBA in Marketing and International Business, Zeina has seen a promising and enviable career path with the world iconic tower, Burj Khalifa. Zeina has been the visionary and thought leader behind At the Top, Burj Khalifa managing all aspects of revenue generation, sales/ marketing and operations of the attraction. Under her leadership Burj Khalifa has been a recipient of several awards and recognitions. Additionally, she has managed the Emaar Tukey Observation Deck Project, Burj Khalifa LED light shows, Emaar Corporate Marketing and other Consultancy services with the Government. The newest and most talked about venture – Dubai Creek Tower (new tallest tower in the world); Zeina is also part of the team looking at the tower from a design and operational aspect – yet another feather in her cap. Zeina was appointed as the CEO of Emaar Entertainment Group and Dubai Opera on May 1, 2019. A dynamic, young leader, Zeina has managed to scale operations and revenue targets of Emaar Entertainment Group by increasing footfall and improving customer experience of all assets. She is currently striving to expand our Entertainment brands in KSA, Bahrain and Egypt. With a record of successfully leading and delivering the Chairman’s vision, Zeina is truly and an inspirational leader and exhibits the true Emaar values of ownership and dreaming big.