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Baidi Li

Regional Director (APAC) at TripAdvisor Experiences

Baidi leads the TripAdvisor Experiences supply team in Asia Pacific. Based in Singapore, she is focused on helping travel operators, attractions and experience service providers expand their businesses online to more effectively market themselves to TripAdvisor’s global travel audience.

She is also responsible for developing strategic partnerships for TripAdvisor across the region, helping to ensure that TripAdvisor stays on top of its mission to help travellers unleash the full potential of every trip they take.

Prior to her role at TripAdvisor, Baidi worked at Intrepid Travel, the world’s largest small group adventure travel company, where she led operations for its inbound business in China. In a previous life, Baidi worked in design and ran a self-started design studio for five years.

Baidi is a global nomad. She has lived and worked in Beijing, Stuttgart, San Francisco and Singapore.

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