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Alka Carter-Manning

Regional Director EMEA & Global Accounts, Musement

Alka has been in tours, activities and attractions her entire career, starting with Ripley’s Believe It Or Not as sales and marketing director. She then joined Big Bus Tours with a variety of executive roles including head of international marketing and head of global partner management.
Alka joined Musment in August 2019 and is responsible for all account management in EMEA as well as her role as director of global accounts. Her experience as both an operator and now at one of the world’s leading distributors and the connections she has made on a global basis make Alka one of the leading experts in the topic of distribution for tours, activities and attractions.




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