September 24 - 27, 2018 Hard Rock Hotel, Las Vegas
Digital and technology are changing everything in travel and tourism. So go deep and get specific with Arival’s hands-on workshops to help you drive your tour, activity or attraction business into our digital future. Topics include search, social media, online sales and distribution, website optimization, reputation management, mobile, operational excellence and much more. Every workshop during Arival 2017 was rated good or excellent by attendees – and 2018 will be even better.
So many great workshops, and so little time…
You can’t be in two places at once. Consider bringing colleagues to take advantage of all the sessions you need for your tour, activity or attraction.
Small Operator, Big World: Growth Hacking for Small Companies
You have a successful activities business. Now it’s time to grow. In this session you will build a framework for evaluating all of your options in reservations, ticketing, digital marketing, social media and working with online distribution partners like Viator, Expedia, GetYourGuide, Tiqets and more. The time has come to implement killer strategies to take your operation to the next level.
Workshop Leader: Jason Hackett, CEO and Founder, Brier Katama
Reaching Chinese Travelers
We’ve been hearing it for years. It’s the fastest growing outbound tourism market. Chinese travelers are flooding destinations worldwide. Do you have your share of this rapidly growing pie? Is your product Chinese traveler friendly? In this workshop, dive into key trends shaping Chinese traveler behavior and learn how to reach them, how to win them, and how to delight them.
Workshop Leader: Matt Grayson, President, Americas, Dragon Trail Interactive
Presenter: Blanca Menchaca, Co-Founder & COO, BeMyGuest
Working with OTAs (so That It Works for You)
Online travel agencies (OTAs) and other resellers of tours and tickets are a growing source of bookings for many tour, activity and attraction operators. But there are so many, and so many different terms and conditions. This workshop will present the essentials on how to work with OTAs profitably, help you choose the best distribution partners, develop key benchmarks for evaluating commissions and the financial impact to your business, and walk through the nuts and bolts of key terms, conditions and processes.
Website & Digital Marketing
Google continues to be a critical source of local discovery for travelers, but competing for keywords is only getting tougher – and pricier – as larger online travel companies become more aggressive. This workshop, led by an ex-Googler now focused on helping small and medium-sized businesses achieve success on AdWords, will help you crack the keyword code, find your AdWord niche and develop the optimal spending model to capture new customers from search.
Workshop Leader: Todd Saunders, CEO, AdHawk
Is Your Marketing Working? Seven Tactics to Make Sure It Is
The saying goes, “Half of my advertising is wasted, I just don’t know which half.” The rise of digital in today’s marketing landscape has create new ways for businesses of all sizes to track all of their marketing and advertising, but are you doing everything you can. This workshop from the team at Outdoor Adventure Marketing will walk you through the essentials marketing measurement, covering essential tracking tactics and tools for search, social, display, off-line advertising and more. Learn how to track where each inbound click and call comes from (yes, tie inbound phone calls to your marketing) and figure out to the dollar which of your marketing works best.
Workshop Leader: Dustin Hoyman, Marketing Adventurist, Outdoor Adventure Marketing
Websites for 2019: What to Do When You’ve Got the Basics Down
You’ve got a good working site. It’s mobile responsive with a book now button above the fold. Now what? This workshop will walk you through what’s next in web design trends, explore advanced optimization techniques with tools such as Hotjar, Ahrefs, Semrush and Useproof, and get your business on the path to website perfection.
Workshop Leader: Matthew Newton, Tourism Tiger & Peek
More and more travelers are planning and booking more of their travel on their smartphones. They are certainly choosing the things they do in-destination when they are in-destination, and on their mobile. For a tour, activity and attraction provider, being mobile ready means a lot more that just having a responsive website. This workshop unlocks the keys to mobile mastery, including mobile advertising strategies, mobile-friendly design, ticketing and fulfillment, and leveraging mobile for to enhance your customers’ experience.
Social Media & Customer Reviews
Seven Tactics to Start Killing It on Instagram
OK, you’re on Instagram. You’ve got great photos. Now what? More than ever, travelers share their moments in trip, and every experience has to be “Instagrammable.” This workshop goes long on the very visual world of mobile social media. Learn the essentials of creating and maintaining an engaged following, how to find success with Instagram advertising and geofilters, and influence the millions of travelers turning to the social platform to plan their next trip.
Workshop Leader: Jody Farrar, Vice President, Marketing, Chute
Facebook Deep Dive
It’s the largest social network, with highly sophisticated tools for targeted advertising. This session digs in to how you can take your business ppage, posts and advertising to the next level. Learn how travelers use the platform for their trip and activity planning, and how you can pinpoint the segments you serve when they are looking.
Workshop Leader: Martin Stoll, CEO, Sparkloft Media
Ranking on TripAdvisor
Like it or not, more travelers visit TripAdvisor than any other website when planning their trip. So ranking high matters. Learn how to master the fine art and science of ranking high on the travel planning site that matters most.
Workshop Leader: Chris Torres, Director, Tourism Marketing Agency
Help with Yelp: Using Online Review Sites to Grow Your Business
More than nine in 10 consumers turn to review sites to choose a local experience or business. You’ve probably seen your business on review sites like Yelp, but have you optimized your pages? This session will walk you through how you can use Yelp for Business Owners to put your best foot forward, tell the story of your tour, activity or attraction, and drive more customers to your door.
Workshop Leader: John Carroll, Brand Evangelist, Yelp
Recruit and Train Extraordinary Tour Leaders
Your amazing experiences depend on cultivating amazing people to deliver them. This workshop with will walk you through the essentials of creating extraordinary tour leaders. Write the perfect job description, recruit your dream employees, and avoid the common mistakes companies make when mentoring staff.
Workshop Leader: Kelsey Tonner, Founder, Be a Better Guide
Tour Accounting Strategies: Budgeting & Pricing for Tour Profitability
Many tour companies are not as profitable as they would like to be. After all, when you’re out on tour, are you thinking about your cost accounting? How much money are you leaving on the table? Getting a firm handle on the finances of your tour, before and after, doesn’t have to be hard. This workshop from tour accounting specialist Polymath provides hands-on exercises and easy-to-use tools that can help you optimize your tour and make more money.
Workshop Leader: Ingrid Edstrom, Priestess of Profits, Polymath
Get Your Pricing (and Profits) Right
Pricing your tour is critical to attracting the right audience and ensuring you are profitable in a highly competitive landscape. But having the best price isn’t necessarily the lowest price, it’s about understanding the psychology of your customers. This workshop dives into pricing strategies and key pricing techniques that will help you develop the best pricing for your tour or activity taking into account the competition, customers, fixed & variable costs, marketing, and distribution.
Workshop Leader: Stephen Joyce, CEO, Rezgo
Dynamic Pricing & Revenue Management for Tours, Activities & Attractions
Dynamic pricing and yield management – making frequent pricing changes to optimize revenue and bookings – have been a mainstay of other travel sectors for years. Now, it’s time for tours, activities and attractions. This workshop – geared for ticketed attractions as well as larger tour and activity operators – walks through the fundamentals of revenue management and next steps for implementing this in your own business.
Workshop Leader: Evan Reece, Co-founder and CEO, LIftopia
More sessions to be announced soon!
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