President, Americas at Dragon Trail Interactive
Matt Grayson joined Dragon Trail Interactive in December 2017. As president, Americas, he is responsible for business development and industry education efforts in the Western Hemisphere. With his substantial experience in the inbound travel industry, Matt works with destinations and travel brands to market themselves efficiently in the Chinese market.
Prior to joining Dragon Trail Interactive, Matt served as Executive Director of the Receptive Services Association of America (RSAA), the leading trade association focused on receptive tour operators and inbound travel to the United States. As Director of Industry and Government Relations for the National Tour Association (NTA), he created the China Inbound Program, which was officially sanctioned by the U.S. and Chinese governments to develop group leisure travel to the United States.