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Sheelagh Wylie, Vice President Business Development, Merlin Entertainments

Sheelagh Wylie is the Vice President, Business Development for Merlin Entertainments’ attractions in North America. Merlin Entertainments is the largest entertainments company operating in Europe and the second largest worldwide. Merlin’s 30+ attractions in North America include Madame Tussauds, LEGOLAND Discovery Centers, SEA LIFE Aquariums, the San Francisco Dungeon, LEGOLAND Resorts and Peppa Pig World of Play (coming soon!). Sheelagh’s career spans more than 25 years in the travel industry including management positions with the Northern Ireland Tourist Board , the New Jersey Division of Travel & Tourism and Taubman World Class Shopping. Sheelagh is the Past Chair of the Board of Trustees of the Student Youth Travel Association (SYTA) Youth Foundation, serves on US Travel’s Experience Network Board of Advisors and on NYC & Company’s Culture & Attractions Committee.