October 28 - 31, 2019   Gaylord Palms

Matt Grayson, President, Americas, Dragon Trail Interactive

Matt Grayson has been active in the travel industry for 15 years and was instrumental in the creation of the US National Tourism Association’s (NTA) China Inbound Program. Approved by both the US government and the China National Tourism Administration, the program was a key piece in the opening of Chinese group leisure travel to the United States.

During his tenure at NTA, Matt also worked to secure access and funding for U.S. National Parks, and served as an international liaison with Parks Canada, the Tourism Industry Association of Canada, the Pacific-Asia Travel Association, and the European Tour Operators Association.

Matt was also the Executive Director of the Receptive Services Association of America (now the International Inbound Travel Association). Matt was instrumental in working to establish business relationships in diverse markets such as Brazil and Indonesia. He also served as a representative on the U.S. Department of Commerce’s Industry Trade Advisory Committee.

Matt is currently the President, Americas of Dragon Trail Interactive, a social media marketing and digital solutions agency based in Beijing. As president, Matt is responsible for business development and industry education efforts in the Western Hemisphere.

He has spoken at industry events in the U.S., Canada, Brazil, Cuba, China, Indonesia, Mexico, and the U.K.

Matt holds bachelor’s degrees in Russian/Eastern European Studies and Political Science from the University of Kentucky and a master’s degree in Public Policy and Administration from the James W. Martin School of Public Administration

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