October 28 - 31, 2019 Gaylord Palms
Matt Grayson, President, Americas, Dragon Trail Interactive
During his tenure at NTA, Matt also worked to secure access and funding for U.S. National Parks, and served as an international liaison with Parks Canada, the Tourism Industry Association of Canada, the Pacific-Asia Travel Association, and the European Tour Operators Association.
Matt was also the Executive Director of the Receptive Services Association of America (now the International Inbound Travel Association). Matt was instrumental in working to establish business relationships in diverse markets such as Brazil and Indonesia. He also served as a representative on the U.S. Department of Commerce’s Industry Trade Advisory Committee.
Matt is currently the President, Americas of Dragon Trail Interactive, a social media marketing and digital solutions agency based in Beijing. As president, Matt is responsible for business development and industry education efforts in the Western Hemisphere.
He has spoken at industry events in the U.S., Canada, Brazil, Cuba, China, Indonesia, Mexico, and the U.K.
Matt holds bachelor’s degrees in Russian/Eastern European Studies and Political Science from the University of Kentucky and a master’s degree in Public Policy and Administration from the James W. Martin School of Public Administration
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