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Adam Olalde, CEO, Xtreme Xperience

After a sales and management stint in the luxury concierge industry it didn’t take Adam long to realize that people everywhere, from all walks of life, wanted the same thing: to experience the adrenaline and allure of the world’s finest automobiles in a setting that was heart-pounding, yet safe, but most of all convenient and affordable. In 2012, with a small team, Adam proved his point and hosted the first Xtreme Xperience event. Each day he uses that same mentality to continually improve the program, lead the best team, provide new experiences and, above all, help each one of Xtreme Xperience’s customers check something off of their bucket list and create memories that will last a lifetime.