Oct. 11 – 13, 2017
The LINQ, Las Vegas
Social Media for Tourism
Facebook, Twitter, Snapchat, Instagram… and let’s not forget WeChat in China. Social networks are playing a bigger role than ever in travelers’ decision-making and in businesses’ online reputations. This workshop walks through the key social networks and features principles for great content, acquiring followers and engaging customers. It will show you how social media can be the most cost effective marketing channel, illustrate ways to use social media to gain key insights on target customers, and help you develop a plan to reach those customers and create engaging content.
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