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Workshop: Programmatic Advertising

Originally aired:

01 Apr 2020 at 17:00 (CET)

Workshop: Programmatic Advertising for Tours, Activities & Attractions

Wednesday, 1 April 2020, 11am EST & 17:00 CET
Catlyn Origitano, Senior Manager, Destinations & SMB Attractions, GTM, Sojern

In this workshop, we’ll walk you through what it means to run and measure a multi-channel campaign that drives growth for your attraction. We’ll start by taking a traveler path to purchase across websites and devices and show how you could influence their buying decisions with different channels & different messages. We’ll walk you through things like audience selection, measurement, how to know when to shift budgets, and everything you need to know to feel like a programmatic pro.

Who’s this for? This webinar is designed for tour, activity and attraction operators engaged already engaged in digital advertising seeking to understand principles of multi-channel programmatic advertising techniques.