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Google Marketing Ecosystem (and what you can do now for free)?

Originally aired:

14 Apr 2020 at 10:00 (EST)

The Google Marketing Ecosystem (and what you can do now for free)? 

Think of Google like a supermarket shelf. It’s the way tour, activity and attraction operators get discovered – and you’re either on that shelf or you miss out. Now is the right time to spend your downtime on fixing your visibility so that travelers can find your business whether they’re daydreaming about their next trip or already in-destination once we can all get back to traveling.

In this workshop, we’ll introduce the Google Marketing ecosystem and talk specifically about Google My Business. It’s essential, mainly because it’s the dominant result on a mobile search and the start of any effective marketing program. It’s also 100% free, and according to Arival’s latest research, only 35% of operators have engaged with this feature. Fix this and you’ll improve your visibility in Google’s search, maps, and local pack.

We’ll cover:

  • The Google marketing ecosystem
  • Mobile vs desktop
  • Find your business vs finding businesses in your category
  • Why verification matters
  • Engaging with customers
  • What you need to know about messaging
  • What makes a good Google My Business listing

 

Once this is complete – what you should do next