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How TUI Is Turning It On

TUI, Europe’s largest travel company, preps for a summer rebound and gearing up to turn tours and activities back on, and in a big way. In this interview with the head of TUI Destination Experiences, we’ll delve into travel’s summer recovery, what experiences travelers want, how operators can work with TUI and Musement, and their new partnership to provide tours and tickets to competitor Booking.com.