England Director at VisitBritian
Andrew Stokes joined VisitEngland in 2016 as the England Director.
Since joining VisitEngland Andrew has led on the creation and running of the £40m government funded Discover England Fund. This fund was designed to work in partnership with DMO’s and the private sector creating and curating new bookable tourism product that would drive increased International Visits to the regions of England, improve the experience and clarity of our tourism offer and make it easier for both the visitor and the distributor alike.
The Discover England Fund has supported over 60 projects from pilots to large-scale collaborative initiatives, bringing a step-change in English tourism products. It has been inspiring to see the industry react so positively to the challenge of scaling up the inbound offer, with over 700 products created or reimagined for the international visitor. Over 3000 tourism businesses have played their part and these new tourism products have increased the competitiveness of England’s tourism offer both for the consumer and the travel trade.