1-3 March 2020     Berlin, Germany

Arival Berlin 2020

Theater Program

The ARIVAL Berlin Theater program assembles the in-destination industry’s brightest minds and most provocative voices to explore and debate the essential themes shaping tours, activities, attractions, events, and experiences across Europe.

Our Promise: No sales pitches. No sponsored sessions. Just the essential trends and insights that matter most to your business.


The Big Picture

The key themes and crucial issues shaping our industry as we kick off the second Arival Berlin.

Making the Best Part of Travel Better
Douglas Quinby, Co-founder & CEO, Arival

Our industry—tours, activities, attractions, events, and experiences—is not just the third-largest part of travel, it’s why people travel in the first place. Now is Europe’s time to make The Best Part of Travel even better. Join Arival CEO Douglas Quinby as he sets the stage for three days devoted to advancing our industry and growing your business.

Ask Me Anything: Airbnb
Olivier Buffon, General Manager, Airbnb Experiences EMEA

Experiences, the once-fledgling tours and activities initiative of the online accommodation giant, is growing up fast. Airbnb now boasts more than 40,000 experiences around the world, a new multi-day tour division and more. This candid interview will delve into Airbnb’s plans for Europe and how they’re working with operators across the region.

Sustaining Our Future

Overtourism and sustainability are redefining industry mandates and forcing all of us to rethink priorities.

Responsible Profit & A Sustainable Future
Randy Durban, CEO, Global Sustainable Tourism Council

What is responsible tourism and how can tour, activity and attraction operators balance sustainability goals with business growth? This talk from the CEO of the Global Sustainable Tourism Council, an organization that has defined sustainable tourism standards and best practices for travel and tourism worldwide, walks through the state of sustainable travel today, and what every creator and seller of experiences should know to work towards a responsible future.

Tackling Overtourism
Speakers to be announced

It’s a pressing issue for many of Europe’s most beloved destinations and attractions. This roundtable assembles leaders at the forefront of the overtourism challenge to discuss current approaches and possibilities for tour, activity and attraction operators to tackle one of travel’s toughest topics.


Tech, Ticketing, Tomorrow

Reservation tech. Connectivity. Mobile ticketing. And no more vouchers. These sessions dive into what’s happening, what’s changing, what’s next and what you can use.

The Great Tech Debate: A Roundtable with Reservations
Hjalti Baldurssen, CEO, Bokun
Lukas C.C. Hempel, Founder & Managing Director, bookingkit
Oliver Nutzel, CEO, Regiondo
Olan O’Sullivan, CEO, TrekkSoft

The rapid growth and adoption of reservation systems have made mission-critical tech accessible to even the smallest operators and brought much of our industry online. But just how different are all of these systems (Arival has identified more than 150), how do operators begin to choose, and what does it mean now that alignments are emerging between some tech systems and major online travel agencies? We’ll dive in and pull no punches as we talk tech and what it means for your business with the CEOs of four of Europe’s reservation system companies.


Guest Obsession (and a Paper-Free Future)
James Wyld, Head of Trade Distribution, Merlin Entertainments

The world’s second-largest attractions company has a vision for a future free of vouchers and paper tickets, but for several brands, hundreds of attractions and even more distribution partners, achieving that vision isn’t happening overnight. This talk will share Merlin’s work-in-progress journey toward more tech, less paper, and an improved guest experience.


Have Smartphone, Will Tour
Daphne Tsevreni, Co-founder & Chief Commercial Officer, Clio Muse Tours

Will smartphones and apps replace tour guides? Should self-guided mobile tours be a part of every tour and attraction operator’s product portfolio? What is the market opportunity for self-guided tours by phone and what does it mean for traditional operators? This talk by mobile-tour startup Clio Muse offers some answers, and promises to spur lively debate.

Using Data to Design a Better Experience (and Make More Profit)
Varun Khona, Co-founder & CEO, Headout

Many tour and activity operators start their business out of passion, but passion only goes so far. This talk from CEO of the online travel agency Headout walks through ways operators can use data and market insights to elevate their guest experience and grow their sales.

Going for Growth

It’s why we’re all here. Accelerate sales. Create new products. Reach new markets. Find new partners. Grow, grow, grow.

Exclusive Research: Global Tour & Activity Operator Landscape
Douglas Quinby, Co-founder & CEO, Arival

The in-destination industry is experiencing enormous change. Operators need benchmarks and data to track their performance versus. the marketplace. Arival has fielded the largest global study of tour, activity and attraction operators around the world, and will be presenting key findings for the first time in this must-see session.

Building the Anti-Brand
Sean Finelli, Co-founder & CEO, The Tour Guy

Move to Italy. Hack your way into becoming a tour guide. And build a tour brand for people who don’t like conventional touring. Sound easy? Well, it wasn’t. We’ll get the story and insights from the Tour Guy himself, an entrepreneur who built a digital tour brand serving American travelers to Europe and became recognized by Entrepreneur and Inc. Magazines.

Tech, Guts & Growth: the Story of Sixthrills
Pedro Costa e Silva, Booking Manager, Sixthrills

This Granada-based operator more than tripled its growth over the past three years by changing its ways, implementing new tech, creating new products for changing travelers, and rejecting the “way things have always been done.” Here’s their story, with some important lessons for all of us.

Ask Me Anything: City Sightseeing Worldwide
Enrique Ybarra, CEO, City Sightseeing Worldwide

With thousands of buses in more than 100 cities around the world, City Sightseeing is a global icon in hop-on, hop-off touring. The brand doesn’t plan to stand still as changes in traveler tastes transform the global market for tours. This interview with the company’s founder, president and CEO explores City Sightseeing’s 20-year story, where it is headed next, and how a truly global brand views the big shifts in touring, digital and distribution.

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