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Giancarlo Carniani

CEO, Firenze Card and General Manager, ToFlorence Hotels

Giancarlo Carniani oversees the ‘Firenze Card’, the multi-attraction pass which allows all tourists in Firenze to access 82 museums and attractions. He also manages ToFlorence Hotels, a company with three leading properties in Florence.  A veteran of travel and tourism, Carniani also founded and directs the HICON Conference in Milan on the future of travel technology, has served as Italy market analyst with Phocuswright since 2008 and directed BTO, a travel technology event in Florence.