1-3 March 2020     Berlin, Germany


1-3 March 2020

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Ends 31 January 2020

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Berlin 2019 Theater Sessions

The brightest minds, biggest brands and most provocative voices explore and debate the essential themes shaping the Tours, Activities & Attractions in the tours, activities and attractions industry. What should you expect? No sales pitches. No sponsored sessions. Just the essential trends and perspectives that matter most to your business

Check out the Theater Sessions from Arival Berlin 2019 to give you an idea of what to expect.

Europe’s Arival

Tours, Activities & Attractions is travel’s third-largest and fastest growing sector. It’s also on the front lines of some of our industry’s biggest challenges – from sustainable growth to sweeping change in tech and distribution. It’s high time the Best Part of Travel in Europe had a forum to call its very own.

From modest beginnings as a peer-to-peer platform, GetYourGuide has emerged as a leading European online travel agency (OTA) with global ambitions. And now with a few hundred million Euros in funding, the company has launched its own Originals branded tour experiences. In this wide-ranging interview with the CEO, we’ll look at the progress of Originals, going global, key customer trends, and what operators should expect from the company and OTAs overall.

Sometimes there can be too much of a good thing. With surging visitor volumes and growth from OTAs and resellers, the Van Gogh Museum re-engineered their strategy – and their tech – to better distribute visitor volumes during the day and right-size their distribution mix. Here’s their story.


Distribution dynamics in Tours, Activities & Attractions are changing rapidly. OTAs are growing fast, raising lots of capital, acquiring reservation systems and driving all sorts of change. This poses many important questions to operators of all sizes and segments. This roundtable of leaders from OTAs and operators will debate them all – plus audience questions. Don’t be shy!
What started as a seemingly hair-brained idea some 15 years ago has become a disruptive force in touring across Europe and around the world. Now nearly synonymous with free tours, the company hosts more than 1.5 million travelers a year across 19 cities in Europe and beyond. In this interview, we’ll discuss free vs. paid, growing a global tour brand, contending with overtourism, touring regulations, and how to make money when your customers don’t want to pay.
For more and more destinations and attractions across Europe, growth is no longer the only goal. They need the right kind of growth, and a shift in priorities to emphasize sustainable tourism. This presentation walks through the key issues confronting sustainable growth for operators of Tours, Activities & Attractions.
This roundtable assembles distinct voices across Europe’s Tour and Attraction landscape to address the challenges before our industry: how we transform rapid travel growth into responsible tourism development to benefit industry, communities, and travelers alike.


It’s every travel brand’s biggest opportunity – and biggest challenge. Winning over the Chinese traveler, from shopping and booking to the guest experience, is no easy thing. In this presentation, the global trade strategy director for one of the world’s biggest attraction companies walks us through their strategy to succeed with the outbound Chinese travel market.

Understanding the Asian Outbound Traveler

Leaders from one of the world’s largest attraction companies and Asia’s rising online travel agency Klook delve into the key trends shaping how Asia’s travelers plan and book their experiences in destination, and what they expect when they get there. From booking patterns and guest expectations to the all-important Asian “super apps,” this discussion will decode the trends and help operators understand the all-important Asian customer.
It’s travel’s most complex product: multi-day tours, including transportation, accommodation, activities and experiences, often to long-haul destinations and with high price points. It has been assumed that travelers will never book this stuff online. And yet they are, more and more. Here’s how one company is making it happen, one traveler, and one operator at a time.

Dynamic Pricing: The Moulin Rouge Story

It’s been standard practice for airlines and hotels for decades. But for tours and attractions, dynamic pricing and yield management is still in its infancy. In this talk, the architect of the Moulin Rouge’s pricing and technology strategy shares their journey and lessons learned on the path from static to dynamic pricing.

Yield Management & the Future of Pricing

Does yield management truly have a future in Tours, Activities & Attractions? Are operators ready? Is the technology there? Will travelers accept it? This expert roundtable will debate the pros and cons, the realities and myths of pricing and yield management and what it means for your tour or attraction.

Building a Tour Business, One Beer at a Time

Who would leave a great job to start a tour business? And who on Earth goes to Scotland to drink beer? Well, here’s the impressive story of one founder defying a whole bunch of odds, building an entirely new business one beer at a time in the heart of whisky country.

Let’s Get Direct: Strategies for Growing Direct Channels

In an age of rapidly rising online travel agencies and the growth of third-party distribution, growing direct booking channels is moving to center stage for every tour, activity and attraction operator. This roundtable assembles a diverse mix of operators to explore how they build their direct business and maintain a balance distribution strategy.

The Tour Operator of the Future

No part of the travel industry is facing more challenges and change than tour operating. New technology and shifting traveler demands are compelling tour companies to change what they offer and how they offer it. In this roundtable we hear from three operators reinventing touring and charting a course into a very new future for tours.

A Different Kind of Culinary

Regardless of the traveler or the trip, it’s the one thing that matters most: food. Culinary, the combination of food and drink, is playing a larger role in the in-destination experience. Today’s travelers want something more for their cuisine in trip. Eatwith’s CEO uncorks the future of food for tour, activity, and attraction operators.

What Can We Create Together? The #MonkeyFirst Principle for DMOs & Operators

Destination marketing organizations (DMOs) play a central role in marketing Europe to the world’s travelers. But as our industry changes, so must we all. In this talk inspired by Google’s “Monkey First” principle for creating new ventures, Austrian tourism’s digital chief walks us through his vision of the DMO of the future, and how changes in traveler expectations are compelling new collaboration across tour and activity operators, DMOs, technology partners and global online travel platforms.

What’s Up, TUI?

It’s one of Europe’s most storied travel brands, and one of the biggest in the world. Now TUI has its sights set on our sector: Tours, Activities & Attractions. Following the acquisitions of Italian OTA Musement and the destination management unit of HotelBeds, TUI’s managing director of Destination Experiences opens up on the big company’s bigger plans for the Best Part of Travel.

See Highlights of
Arival Berlin 2019

Watch Videos of Previous Events Below:

Hear What Attendees Say

“There’s a really great vibe at Arival that I don’t see at other conferences and it’s around the desire of delegates to learn. Everybody comes here saying, ‘I want to do better at distribution, I want to get better at technology, and get more sales. And Arival is going to help me do this."

Rod Cuthbert, Founder, Viator

“Arival was a great opportunity to meet like-minded people, exchange ideas, share issues and visions as well as getting to know various tech/IT solutions which will help to distribute more of the in-destination attractions & activities in the future."

Tamara Fussen, Best of Switzerland Tours

“The magic of Arival has been meeting and connecting with people, and having the time and space where you can have a coffee, chat, and realize the problems that you have, others have, too. The most important thing is the connection you make with other people."

Zakia Moulaoui, Founder & CEO, Invisible Cities

Arival Orlando Attendees Tell Us What They Thought of the Event (And Major Takeaways)

Tour operators react and share their experience from ARIVAL Orlando 2019. Tourpreneur Host Shane Whaley asked 14 Arival attendees what they thought of the Arival Orlando event and what were some of the major learnings. [email protected] Presented by Checkfront. Tune in for espresso shot style interviews!


The Story of Secret Food Tours with Linda Denbrock

L10 minutes with Linda Denbrock of Secret Food Tours.Secret Food Tours offers delicious food tours in over 55 cities in Europe, the Americas, and Asia. Linda sat down with Tourpreneur Podcast Host Shane Whaley and revealed the mission of Secret Food Tours including how they strive to deliver an authentic, immersive experience for their food tour guests plus how they market their tours to travelers.

Roundtable: OTAs & What’s Next in Distribution

Distribution dynamics in tours, activities and attractions are rapidly changing. Online travel agencies (OTAs) are growing fast, raising lots of capital, acquiring reservation systems and driving all sorts of innovations. This poses many important questions to operators of all sizes and segments. This roundtable of OTA leaders and operators will debate them all—and answer tough audience questions.

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