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Theater Sessions

Arival Berlin Theater Program

Here are some of the confirmed sessions with many more to be announced soon.

What Your Customers Want: Exclusive Traveler Research from Arival
Douglas Quinby, Co-founder & CEO, Arival
The state of in-destination has never been more in flux. What travelers want, how they shop and book, and how to keep them happy and coming back has never been more challenging. Uncover the trends and go deep in the data with exclusive new research on Europe’s millennial and rising Gen Z travelers. Only at Arival Berlin, Europe’s in-destination event.

 Ask Me Anything: GetYourGuide
Tao Tao, Co-founder & COO, GetYourGuide
From modest beginnings as a peer-to-peer platform, GetYourGuide has emerged as a leading European online travel agency (OTA) with global ambitions. And now with a few hundred million Euros in funding, the company has launched its own Originals branded tour experiences. In this wide-ranging interview with the CEO, we’ll look at the progress of Originals, going global, key customer trends, and what operators should expect from the company and OTAs overall.

Using Tech to Go Direct and Improve Visitor Access
Kay Bartelink, Licensing Manager, Van Gogh Museum
Sometimes there can be too much of a good thing. With surging visitor volumes and growth from OTAs and resellers, the Van Gogh Museum re-engineered their strategy – and their tech – to better distribute visitor volumes during the day and right-size their distribution mix. Here’s their story.

 The Distribution Debate: Operators & OTAs
Andrew Aley, Regional Director of Supply, TripAdvisor Experiences
Luuc Elzinga, CEO, Tiqets
Simone Gozzi, CEO, City Wonders
Distribution dynamics in Tours, Activities & Attractions are changing rapidly. OTAs are growing fast, raising lots of capital, acquiring reservation systems and driving all sorts of change. This poses many important questions to operators of all sizes and segments. This roundtable of leaders from OTAs and operators will debate them all – plus audience questions. Don’t be shy!

Getting More than You Pay For
David O’Kelly, Chief Executive, SANDEMANs NEW Europe Tours
Interviewer: Philip Wolf, Founder, PhoCusWright
What started as a seemingly hair-brained idea some 15 years ago has become a disruptive force in touring across Europe and around the world. Now nearly synonymous with free tours, the company hosts more than 2 million travelers a year across 20 cities in Europe and beyond. In this interview, we’ll discuss free vs. paid, growing a global tour brand, contending with over tourism, touring regulations, and how to make money when your customers don’t want to pay.

Sustainability that Sells
Anula Galewska, Co-founder, Gran Canaria Urban Adventures and Responsible Tourism Manager, Urban Adventures
Giancarlo Camiani, CEO, Firenze Card and General Manager, ToFlorence Hotels
For more and more destinations and attractions across Europe, growth as we know it is no longer an option. But the rise of responsible tourism does not have to conflict with the demands of business. New developments in sustainable travel open new opportunities for travel businesses to thrive while supporting rather than straining local communities. This presentation and roundtable assembles leaders in sustainability from across our industry to discuss sustainability solutions and services that advance industry, locals, and travelers alike.

Fire in the Ice: Keeping Cool amid Massive Growth
Gudrun Thorisdottir, Brand Director, Gray Line Iceland
Growing more than 1,000% over a few short years could be a challenge for any company. In this Arival Talk, Gray Line Iceland’s Brand Director and 20-year veteran of the company explains how they maintained company culture and managed growth responsibly in a destination on the forefront of the overtourism challenge.

Building a Tour Business, One Beer at a Time
Sara Robertson, Founder, ScotBeer Tours
Who would leave a great job to start a tour business? And who on Earth goes to Scotland to drink beer? Well, here’s the impressive story of one founder defying a whole bunch of odds, building an entirely new business one beer at a time in the heart of whisky country.

Capturing the Outbound Chinese Traveler
Dominique Sidley, Global Trade Strategy Director, Merlin Entertainments
Wilfred Fan,Chief Commercial Officer, Klook
It’s every travel brand’s biggest opportunity – and biggest challenge. Winning over the Chinese traveler, from shopping and booking to the guest experience, is no easy thing. In this presentation, the global trade strategy director for one of the world’s biggest attraction companies walks us through their strategy to succeed with the outbound Chinese travel market.


Making the Unbookable Bookable
Travis Pittman, CEO & Co-founder, TourRadar
It’s travel’s most complex products: multi-day tours, including transportation, accommodation, activities and experiences, often to long-haul destinations and with high price points. It has been assumed that travelers will never book this stuff online. And yet they are, more and more. Here’s how one company is making it happen, one traveler, one operator at a time.

Dynamic Pricing: The Moulin Rouge Story
Sébastien Hourcaillou, IT & Yield Manager, Moulin Rouge
It’s been standard practice for airlines and hotels for decades. But for tours and attractions, dynamic pricing and yield management is still in its infancy. In this talk, the architect of the Moulin Rouge’s pricing and technology strategy shares their journey and lessons learned on the path from static to dynamic pricing.

Yield Management & the Future of Pricing
Sébastien Hourcaillou, IT & Yield Manager, Moulin Rouge
Melanie Ryan Meador, CEO, Redeam
Tim de Gruchy, Managing Director, 365Tickets
Does yield management truly have a future in Tours, Activities & Attractions? Are operators ready? Is the technology there? Will travelers accept it? This expert roundtable will debate the pros and cons, the realities and myths of pricing and yield management and what it means for your tour or attraction.

The Tour Operator of the Future
Fabio Coppola, Chief Visionary Officer, YellowSquare
Giuseppe Matiazzo, Co-founder & Head of Marketing, Venice City Tours
No part of the travel industry is facing more challenges and change than tour operating. New technology and shifting traveler demands are compelling tour companies to change what they offer and how they offer it. In this roundtable we hear from three operators reinventing touring and charting a course into a very new future for tours.

What’s Up, TUI?
David Schelp, Managing Director, TUI Destination Experiences
It’s one of Europe’s most storied travel brands, and one of the biggest in the world. Now TUI has its sights set on our sector: Tours, Activities & Attractions. Following the acquisitions of Italian OTA Musement and the destination management unit of HotelBeds, TUI’s managing director of Destination Experiences opens up on the big company’s bigger plans for the Best Part of Travel.

A Different Kind of Culinary
Camille Rumani, Co-founder and COO, Eatwith
Regardless of the traveler or the trip, it’s the one thing that matters most: food. Culinary, the combination of food and drink, is playing a larger role in the in-destination experience. Today’s and tomorrow’s travelers want something more for their cuisine in trip. Eatwith’s Camille Rumani uncorks the future of food for tour, activity and attraction operators.

Program is subject to change