1-3 March 2020     Berlin, Germany

Arival Berlin 2019 Workshops

Download the presentations from the Arival Berlin workshops

Distribution, Bookings & Conversion

 

Direct Online Bookings: Tracking & Conversion

We live in a world with endless touch points. Reaching out to customers at the right time in the right place is increasingly difficult. Attention spans are low and there are many competitors out there. Mobile has changed the game, the way people book travel and activities is different today and tracking digital bookings and optimizing conversions should be the starting point for every operator out there in order to grow.

Who’s this for? Tour, activity and attraction operators with booking websites (mobile and desktop).

Workshop Leader:
Cedric Lopez & Yann Maurer of Regiondo

Master Your Online Booking Funnel (and Grow Your Direct Sales)

The digital marketing funnel is only getting increasingly complex as more customers shop online, last minute, and with more options than ever. Touching on search (paid and organic), social, display and the all-important landing page on your websites, this workshop will present actionable approaches and best practices to help you connect the right customer with the best available tour or activity you have to offer. Led by the digital marketing leader behind Walks’ growth, this workshop is a must for any operator serious about growing their direct online sales.

Who’s this for? Tour, activity and attraction operators with active digital marketing campaigns and direct online booking websites.

Workshop Leader:
Roisin O’Sullivan

Working with Online Travel Agencies (so It Works for You)

Love them or not, most of us have to work with them. Online travel agencies (OTAs) are growing rapidly and have big plans. So what’s your plan for them? This popular workshop walks through the essential topics to develop a smart and balanced distribution strategy, how to best work with different OTAs, and how to optimize your sales while avoiding over-dependence on any one distribution channel.
 
Who’s this for? Tour, activity and attraction operators currently working with or considering selling through OTAs or other third-party distribution channels.

Workshop Leaders:
Christian Landis, Olan O’Sullivan, Peter Syme

The Final Mile: Strategies for Acquiring & Converting Customers via Mobile

Mobile reservations for tours and activities were at an all-time high in 2018, and they are only getting higher. In today’s marketplace, simply having a mobile-friendly website isn’t enough. Operators must have a targeted approach to last minute, in-destination customers. This session goes deep on mobile acquisition strategies and essential tactics to help operators entice and convert tomorrow’s mobile consumer.

Who’s this for? Tour, activity and attraction operators looking to fill last-minute capacity and grow their overall market reach.

Workshop Leaders:
Drew Barrett

Marketing & Growth

Video Marketing Essentials

Great video content has become a must-have for every tourism marketer, and especially for operators of Tours, Activities & Attractions. This hands-on session walks through the essential tenets of effective video marketing to reach those all-important mobile shoppers and bookings, and provides a practical roadmap to get you creating compelling, mobile-friendly videos to win more business and grow your bookings.

Who’s this for? Tour, activity and attraction operators who need to start doing more video marketing or want a check-up that they are following best practices.

Workshop Leader:
Chris Torres

Facebook & Instagram: An Audience Targeting Masterclass

The social media and advertising giants Facebook and Instagram are becoming more and more important to trip planning – and thus to travel marketers. Their audience targeting tools offer powerful opportunities for operators of Tours, Activities & Attractions to reach specific customer segments. This masterclass from social media specialist Sparkloft will review the essentials and best practices for mining these platforms and winning more customers.

Who’s this for? Tour, activity and attraction operators with active digital marketing campaigns on Facebook and Instagram.

Workshop Leader:
Martin Stoll

Operations & Technology

Get Your Pricing & Profits Right

Pricing your tour or activity is critical to attracting the right audience and ensuring you are profitable in a highly competitive landscape. But having the best price isn’t necessarily the lowest price; it’s about understanding your customers, the competition, and the ups and downs of demand. This workshop dives into pricing strategies and key pricing techniques that will help you develop the best pricing for your tour or activity taking into account the competition, customers, fixed and variable costs, marketing, and distribution.

Who’s this for? All tour, activity and attraction operators.

Workshop Leader:
Lukas C.C. Hempel

Payments Explained: Everything You Wanted To Know About Payment Processing But Were Afraid to Ask

OTAs and digital marketing topics may hog the headlines, but when it comes to running your day to day, nothing matters more than getting paid. How you handle payments is a big issue. There are a lot of complexities and potential costs, especially for tour, activity and attraction operators that accept and issue payments in multiple currencies, on multiple platforms, around the world. This workshop will cover all of the essentials — foreign exchange, online fraud, emerging platforms, mobile payments — and map out the best practices for tour and activity operators.

Who’s this for? Tour, activity and attraction operators that like to get paid.

Workshop Leader:
Will Plummer

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