Arival Bangkok 2019 Workshops

Download the presentations from the Arival Bangkok workshops

How to Choose Your Booking Tech

There has been so much new tech coming into our sector. This is great for our industry, with more choices than ever. But with dozens of systems available, which one should you choose? What features are most important? This workshop will help you build a plan for evaluating and implementing a technology platform to manage your tours and activities, your customer profiles, your bookings and more. You will develop a process to identify what matters most to you, how you should short-list and evaluate new systems and the do’s and don’ts of the implementation process.

Who’s this for? Tour and activity operators considering new—or a change in—their reservation system tech.

Workshop Leaders:
Sarah Davis of Taste of Thailand & Christian Watts of Magpie.travel

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Social Commerce for In-Destination Experiences

From Facebook and Instagram to WeChat, LINE and more, having a strong social presence and engagement strategy is essential for tour, activity and attraction operators. But is it driving commerce? This masterclass from social media specialist Chameleon Strategies will review the essentials and best practices for understanding key social platforms across Asia Pacific and how operators can leverage them to build exposure and drive more bookings. 

Who’s this for? Tour, activity and attraction operators already active with social media seeking to drive more commerce through Asian social channels.

Workshop Leader:
Gerrit Kruger

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Take Control of your Business Profile and Content on Google

Google My Business enables any business to manage your Business Profile on Google products such as Search and Maps. Learn how to take control of your business information so your customers can find you and get the most accurate information on Google. Destination Content also be submitted to maximize visitor engagement through Search, Maps and Destinations. This interactive workshop, relevant for tour, activity and attraction operators as well as DMOs, will walk through the essentials managing your business and destination content on Google to increase your reach.
 
Who’s this for? Tour, activity and attraction operators looking to improve how they use some of the free tools provided by Google.

Workshop Leaders:
Eugenie Lam

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Working with Online Travel Agencies (so It Works for You)

Love them or not, most of us have to work them. Online travel agencies (OTAs) are growing rapidly and have big plans. So what’s your plan for them? This popular workshop walks through the essential topics to develop a smart and balanced distribution strategy, how to best work with different OTAs and how to optimize your sales while avoiding over-dependence on any one distribution channel.

Who’s this for? Tour, activity and attraction operators currently working with or considering selling through OTAs or other third-party distribution channels.

Workshop Leaders:
Jim Chang, Ken Frohling, Baidi Li, Blanca Menchaca, Fiona Sweetman

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Get Your Pricing & Profits Right

Pricing your tour or activity is critical to attracting the right audience and ensuring you are profitable in a highly competitive landscape. But having the best price isn’t necessarily the lowest price. It’s about understanding your customers, the competition and the ups and downs of demand. This workshop dives into pricing strategies and key pricing techniques that will help you develop the best pricing for your tour or activity taking into account the competition, customers, fixed and variable costs, marketing and distribution.

Who’s this for? All tour, activity and attraction operators.

Workshop Leader:
Stephen Joyce

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Growing Direct Online Bookings

We live in a world with endless touch points. Reaching customers at the right time at the right place is increasingly difficult, attention spans are low and there are many competitors out there. Mobile has changed the game and changed the way people book travel and activities. This workshop walks through the essentials of building a direct-to-customer digital marketing strategy, with an overview of the key tools you should know about. 

Who’s this for? Tour, activity and attraction operators with booking websites (mobile and desktop).

Workshop Leader:
Brian Bergey, Chirag Gupta, Alex Kremer, and Adam Platt-Hepworth

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Harnessing the True Power of WeChat

With more than a billion users, WeChat is often described as “China’s most popular social media app”. But most brands are struggling to attract meaningful traffic. This workshop hosted by digital travel specialists Dragon Tail Interactive walks through WeChat’s true power as a “life app” deeply integrated into the daily lives of its users. We’ll discuss how in-destination experience operators can fully harness the power of WeChat and leverage customer experience touchpoints, including pre-travel customer service, direct selling and in-destination. This workshop will also explore examples of travel brands who are optimizing touchpoints with WeChat and driving smarter marketing and sales strategies.

Who’s this for? Tour, activity and attraction operators who seek to improve their customer engagement on WeChat.

Workshop Leader:
George Cao

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Sustainability: Best Practices for Operations and Marketing

Overtourism, climate change, plastic waste and concern for the environment are generating more media attention and traveler concern. This is creating urgency for all tourism companies to implement sustainable tourism practices—and market them effectively. This workshop will walk step-by-step through best practices for operations and marketing, providing you with an actionable plan and easy-to-implement steps to start or accelerate your sustainability operations and communications. You will learn how to embrace environmentally friendly business models, respond to external social, economic and environmental pressures, enhance the customer experience and leverage your responsible tourism commitment to grow your business.

Who’s this for? Operators of tours, activities and attractions seeking to advance their sustainability practices and promotions.

Workshop Leader:
Anula Galewska

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