24-26 June 2019 Bangkok, Thailand
Arival Bangkok Workshops
Technology is changing everything in tourism—and tours, activities and attractions are no exception. Arival Workshops go deep and get specific to help you drive your tour, activity or attraction business into our digital future. Arival Workshops are not sponsored. The Arival team carefully selects presenters based on their market knowledge who lead practical, hands-on sessions to help you grow your business.
Working with Online Travel Agencies (so It Works for You)
Love them or not, most of us have to work them. Online travel agencies (OTAs) are rapidly growing and have big plans. So what’s your plan for them? This popular workshop walks through the essential topics to develop a smart and balanced distribution strategy, how to best work with different OTAs and how to optimize your sales while avoiding over-dependence on any one distribution channel.
Who’s this for? Tour, activity and attraction operators currently working with or considering selling through OTAs or other third-party distribution channels.
Presenter: Ken Frohling, Owner and Principal, Keystone Advisors
Marketing & Growth
Growing Direct Online Bookings
We live in a world with endless touch points. Reaching customers at the right time at the right place is increasingly difficult, attention spans are low and there are many competitors out there. Mobile has changed the game and shifted the way people book travel and activities. This workshop walks through the essentials of building a direct-to-customer digital marketing strategy, with an overview of the key tools you should know about.
Who’s this for? Tour, activity and attraction operators with booking websites (mobile and desktop).
Presenter: To be announced
Social Commerce for In-Destination Experiences
From Facebook and Instagram to WeChat, LINE and more, having a strong social presence and advertising strategy is essential for tour, activity and attraction operators. But is it driving commerce? This masterclass from social media specialist Chameleon Strategies will review the essentials and best practices for understanding key social platforms across Asia Pacific and how operators can leverage them to build branding and drive more bookings.
Who’s this for? Tour, activity and attraction operators already active with social media seeking to drive more commerce through Asian social channels.
Presenter: Jens Thraenhart, CEO, Chameleon Strategies
Harnessing the True Power of WeChat
With more than a billion users, WeChat is often described as “China’s most popular social media app”. But most brands are struggling to attract meaningful traffic. This workshop hosted by digital travel specialists Dragon Tail Interactive walks through WeChat’s true power as a “life app” deeply integrated into the daily lives of its users. We’ll discuss how in-destination experience operators can fully harness the power of WeChat and leverage customer experience touchpoints, including pre-travel customer service, direct selling and in-destination. This workshop will also explore examples of travel brands who are optimizing touchpoints with WeChat and driving smarter marketing and sales strategies.
Who’s this for? Tour, activity and attraction operators who seek to improve their customer engagement on WeChat.
Presenter: Saxon Booth, Director of Business Development, Dragon Tail Interactive
Operations & Technology
Get Your Pricing & Profits Right
Pricing your tour or activity is critical to attracting the right audience and ensuring you are profitable in a highly competitive landscape. But having the best price isn’t necessarily the lowest price. It’s about understanding your customers, the competition and the ups and downs of demand. This workshop dives into pricing strategies and key pricing techniques that will help you develop the best pricing for your tour or activity taking into account the competition, customers, fixed and variable costs, marketing and distribution.
Who’s this for? All tour, activity and attraction operators.
Presenter: Stephen Joyce, CEO, Rezgo
How to Choose Your Booking Tech
There has been so much new tech coming into our sector. This is great for our industry, with more choices than ever. But with dozens of systems available, which one should you choose? What features are most important? This workshop will help you build a plan for evaluating and implementing a technology platform to manage your tours and activities, your customer profiles, your bookings and more. You will develop a process to identify what matters most to you, how you should short-list and evaluate new systems and the do’s and don’ts of the implementation process.
Who’s it for: Tour and activity operators considering new—or a change in—their reservation system tech.
Presenters: Christian Watts, CEO, Magpie Travel; Sarah Davis, Chief of Operations, Taste of Thailand
Sustainability: Best Practices for Operations and Marketing
Overtourism, climate change, plastic waste and concern for the environment are generating more media attention and traveler concern than ever before. This is creating urgency for all tourism companies to implement sustainable tourism practices—and market them effectively. This workshop will walk step-by-step through best practices for operations and marketing, providing you with an actionable plan and easy-to-implement steps to start or accelerate your sustainability operations and communications. You will learn how to embrace environmentally friendly business models, respond to external social, economic and environmental pressures, enhance the customer experience and leverage your responsible tourism commitment to grow your business.
Who’s it for: Operators of tours, activities and attractions seeking to advance their sustainability practices and promotions.
Presenter: Anula Galewska, Manager for Responsible Business, Urban Adventures
More workshops to be announced soon. Program subject to change.
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